Many business owners assume SEO needs a huge budget, but the basics are simple and make a real difference when applied consistently.
Start with search intent
Before anything else ask: what does my customer type into Google to find me? Use the phrases they actually use, not your professional jargon. One page that answers one question clearly beats a page that tries to say everything.
The essentials
- A unique title per page, with the most important phrase near the start.
- A meta description that reads like an invitation to click, not a keyword dump.
- One h1 and well-ordered subheadings.
- Internal links between related pages with clear anchor text.
- Images with alt text that genuinely describes them.
The technical side
- The site runs on HTTPS with no warnings.
- It is fast on mobile.
- It has a sitemap registered in the webmaster tools.
- There are no broken pages or long redirect chains.
Content is the real investment
Publish regularly, answering the real questions your customers ask. A good article today can bring visits a year from now.
SEO is a marathon, not a sprint: consistency beats tricks.
Measure, then improve
Use the webmaster tools to see which pages appear and for which queries, then improve the pages that show up but rarely get clicked. If you would like a review of your site, I would be glad to help.
